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The Freedom Card: What the Hell is Chase Thinking

This is by far the lamest excuse for innovation in the rewards / loyalty world that I have seen in decades. The claim to fame of the Freedom Card is that you can alternate back and forth between points and cash-back. Seriously, this should be called the Boredom Card.

I can't belive that they would spend the big bucks required for primetime TV ads on a such a ho-hum value proposition.

Here's what you get ...

-- No annual fee

-- 3% cash back or points on grocery stores, gas stations, and QSRs (quick service restaurants

-- 1% cash ack or points everywhere else

You'd be better off getting a Discover card where you can get 5% cash back on everyday purchase and 1% everywhere else.

Nice try Chase.

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This page contains a single entry from the blog posted on December 1, 2006 3:07 AM.

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